Inspired Video's from Inspired brands

Great video from Inspired bikes, starring Inspired team rider Danny MacAskill and his bike. Crazy tricks and an amazing soundtrack ( Band of Horses) make this video so extremely pleasant to watch. Apparantly I'm not the only one to thinks so, as the video stars in the top ten of 2009 most succesful viral video's on Mashable.

Anyway, this one  hardly makes you think you're watching a commercial and as for (niche) brands with some street credibility, I think this is the way to go. Purely emotional brand experiences. Great stuff.