The app mainly recognizes the +5000 sneakers and sport shoes Netshoes sells and is meant to boost mobile sales from 5% to 10% of total revenue. Although Amazon previously had some go's at visual recognition apps, the company said it's a one of a kind in the current market.
I did a little test of the app and guess what....it works!
The white All Star seemed like an easy one to me and the app did indeed easily spot it, with an exact match on n°1 and 3 very similar recommendations.
Fascinating technology, that will be refined "as more people use the service", their CTO said.