Thursday, 5 March 2015

Why Mobile is no longer an option


This is the original english draft of my article in Adnews Brazil: 'Porque você deveria investir em mobile'


Why Mobile is no longer an option


The last 5 years have been the “year of mobile”.  And you might be skeptical towards trends
and guru’s predicting the next big thing, but when data speak, they speak loud and clear. Not
for you to ignore. Not if you own an business and want to be of any meaning in the next
decade.

With a smartphone penetration of up to 39% in 2014 and 40 million “multiscreen consumers”, the mobile reality of Brazil is very real. For the grand majority of these people, the mobile screen is also their first screen. They acces internet daily with it (72%) and 21% does so only through their mobile device. Just Imagine the millions of people that will never arrive at your desktop version. We have seen at the agency, and other data confirm, desktop visits drop this year. You don’t want to bet on a sinking ship.