Thursday 30 July 2009

Cellcom commercial goes wrong

McCann Erickson made a not so subtle commercial for Cellcom, a telecomoperator in Isreal. It depicts Israeli soldiers and Palestinians alike, playing a fun game of soccer over the (internationally condemned) 'anti-terror' wall. To show the world what really happens when a football is shot over the wall, the Palestians made their own version.Great viral marketing?

If you are looking for a telecom operator that actually does something for the Palestinians click here. (in NL.)

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