Sunday 7 February 2010

The Red Bull Pipe

For quite some time Red Bull has been sponsoring extreme sports, organising sports events ands so. It's amazing to see how everytime they seem to be able to take it a step further. By building Shaun White a private half pipe, and making nice coverage of it, they got worldwide media attention, not to speak of the online viral effect.

Moreover it builds persona around Shaun, a cool dude to be associated with as a brand.
Surely when Shaun wins gold at the Olympics, many a journalist will refer to the footage below (which has the red bull coveniently stamped all over it.)

Anyway, I liked it.

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