Sunday 21 March 2010

Celebrating Originality

To celebrate originality Adidas gathered a bunch of celebrities to feature in their latest Originals ad called "The Street Where Originality lives". It was my girlfriend who at first summonned me to watch it, as it was a topic on some clebrity gossip blog. Not knowing what to expect and with some horrible misplaced celebrity endorsements in mind I saw to my surprise a nice clip with what could be called "celebrity endorsement well done".

On the tunes of Dee Edwards' 'Why Can't There Be Love ', a range of famous sportsmen, singers, skaters, models, etc. flash around the screen, one more obvious than the other, but all part of the same message: originality (through diversity?). Of course, if a brand wants to claim the association with "Originality", we wouldn't expect less from a video.

For the rather die hard sneacker fan the video features some rare models, whereas the celebrity watchers must certainly watch the video twice to spot everyone. Anyway, it has been a while since I saw a brand using celebs in a rather decent way, and the clip could even have convinced me without them. Naturally the celebs boost the viral value:. +214K vieuws in 6 days. Can't do bad to the Spring collection launch.

The video is also supposed to drive traffic to the Adidas originals site, where the celebrity experience continues as you unlock the digtial "Adidas Neigbourhood" with an AR code on your (purchased or printed) sneaker.


 To spot:
  • sneakers with wings at 00:32
  • Tallulah Morton 0:05
  • Ana Ivanovic at 0:13
  • Jay Baruchel 0:18
  • David Beckham 0:21 0:53
  • Snoop Dogg 0:22
  • Noel Gallagher (+ Ian Brown) 0:27
  • Whitney Port 0:30
  • Hyori Lee 0:35
  • N-Dubz 0:44
  • Ciara 0:47
  • Agyness Deyn
  • British TV host Louise Roe
  • Cheer Chen
  • former Cheetah Girl Adrienne Bailon

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