Deadmau5 and a phone launch

To launch a new phone these days, billboards aren't doing it anymore. A live performance of Deadmau5 in the center of London however, accompagnied by the most advanced projecting technology, does put your product in front of the masses.

Well played by Nokia, but wether it will establish them between the iphones and Androids has yet to be seen...

On Monday 28th November Nokia Lumia 800 with Windows phone http://nokia.ly/uBVXxw brought deadmau5 and the world's most advanced 4D technology together and created an amazing free light show at Millbank Tower, London.

Millbank was plunged into darkness with the iconic tower acting as the canvas for a never-before-seen spectacular. Each of the 120 metre high building's 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure. Huge butterflies flew across the London skyline and the tower was twisted, pulsated and even fell down. Billed as the "future of live events" the spectacular show was accompanied by music from super producer deadmau5, who created exclusive remixes for the performance -- adding the 4th dimension.